Sales and Marketing for Engineering Companies
Here’s the thing - most engineering, industrial and technical SMEs have brilliant products and flawless delivery operations, but their sales and marketing runs like a broken production line—inefficient stop-start, unpredictable output that stalls growth and makes planning nearly impossible.
This happens because sales and marketing lacks proper design and engineering. There's no systematic process, it’s like the wrong equipment is in the wrong place, staff lack the right training and technical know-how, and there's no quality control. The result is inconsistent leads and wasted time and money.
“It has been great working with Sales and Marketing Engineers. Their knowledge and professionalism across the whole process has simplified everything for us. We are in good hands”
- Steve Lampkin, Owner of Olivers Contracts
Together, we can redesign and build a well-engineered revenue production line that runs smoothly and delivers consistent results. By systematically engineering every component of your system—from brand positioning and value proposition, through to your website, social platforms, marketing collateral, AI systems, and CRM —we create the integrated machinery that produces qualified leads and converts them into sales.
Sales and Marketing Services
Strategy
Designing a unique exciting plan of action customised to your business. Designed to find gold nuggets within the companies knowledge not yet utilised.
Brand
Understanding your brand, making sure it's fit for purpose, unique, represents you and is out there consistently.
Messaging
Are you aware of your value, and your message? Bringing clarity to your audience, clarity of your value and USP.
Website
Auditing, refreshing or redeveloping your website to attract, engage and convert visitors.
Promotion
Once you have all the marketing basics in place the right mix of promotion channels is key, SEO, PPC, Email and Social Media - we can help with that!
Sales Outreach
Follow up follow up follow up! If your not a salesperson or don't like picking up the phone then don’t! We have a great team of experienced sales people.
Audiences
Organising your database and CRM is key to understanding your audience in order to target your audience.
Analytics
You can't manage what you don't measure. Setting up and monitoring the right analytics is powerful!
Our fractional team acts as your sales and marketing engineers, implementing the right processes, training your operators, and maintaining quality standards. We can complement your existing resources, upskill your people, or become your entire sales and marketing production crew—delivering a connected system that operates with engineering precision.
SME Crew
Stefan Buss
Stefan is dynamic full of energy and loves optimising systems and processes . He has a passion for both sales and marketing and especially everything digital (and happens to be a qualified engineer!)
Crew
Stef works with a wide team of virtual experts, each dedicated to their field, and on call for as long as we need, giving you the hybrid advantage
“It's rare that you come across someone like Stefan, as clued-up about sales strategies as he is about branding and marketing, you don't come across people who are experts in both these areas very often.”
-Clare Farthing, Marketing Professional
Values
We believe strongly that shared values in business relationships are vital. The values we founded the company on;
- Authenticity
- Simplicity
- Education
- Collaboration
- Experimentation
- Results
- Fun
- Learning
- Structured approach
