How are companies who have a marketing strategy adapting with AI?

Companies with a formal marketing strategy were 40% more likely to have piloting or operational use of AI. A defined strategy gives clarity on where AI can be applied effectively, resulting in faster and more structured adoption.

Does using AI more change the way we feel about it?

Regular AI users were more than twice as likely to be excited about AI compared with those who do not use it or use it lightly. Hands-on experience significantly increases confidence and reduces apprehension.

Is there a correlation between sales and marketing strategy and alignment?

Companies with formal sales and/or marketing strategies were 110% more likely to report clear alignment between the two functions. Strategy provides a shared direction, reducing friction and creating a unified revenue approach.

AI Webinar for Sales and Marketing

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The AI Challenge

Most engineering and technical businesses aren't short of AI tools. They're short of a system to make them work

The result is teams that either avoid AI entirely, or use it in ways that are inconsistent, risky, or simply not worth the time. Sound familiar?

Too many tools, no clear starting point
Inconsistent outputs, unreliable results
No internal owner or process
Staff threatened or dismissive
Data security
One person using it, business not gaining
Competitors quietly building momentum

In our survey of SME engineering companies, 61% said skills and change management were their biggest barrier - not budget, not access. They had the tools. They didn't have the process.

Why Attend

This is a practical session for business owners, directors, and team leads in engineering and technical businesses who want a clear picture of where AI fits and how to move forward.

Understand where AI genuinely adds value
A framework that fits your existing workflows
Prompting techniques to test straight away
A foundation for confident team-wide adoption

This is the start of your journey to implementing AI properly - not a shortcut, but a structured way in. You'll leave with clarity and a direction, not another tool you're unsure what to do with.

"Such an eye-opening talk - real tangible takeaways."